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Monday, March 18, 2019 
08:30 AM - 11:45 AM
Is a Master Data Management (MDM) program really a crusade? A crusade is defined as a vigorous, aggressive movement for the defense or advancement of an idea or cause. Similarly, an MDM program is a vigorous, aggressive movement waged against poor quality data and improperly used data in the face of tight delivery deadlines, budget reductions, and corporate politics. An MDM crusade requires a systematic course of offensive and defensive moves to win these battles and hold previously gained ground. This tutorial will share the experiences of a director-level manager who led multiple MDM programs in organizations across diverse industries. Case studies will be presented that span phases from building the initial business case, through product selection, implementation, and several years of production.
Covered topics include:
- Persuading leadership to commence an MDM program crusade
- Effective tactical and strategic battle moves
- Performing reconnaissance activities for prospective target master data domains
- Establishing data governance in newly acquired data territories
- Countermeasuring “alternative facts” during software product evaluation
Frank Cerwin has a multi-faceted 45-year career serving in several roles that provide a unique perspective of data management. His roles included application developer, application development manager, business analyst, data modeler, data architect, disaster recovery coordinator, IT security analyst, B2B ecommerce manager, and director of data services with responsibility for database administration, data integration, and master data management. Frank has spent the majority of his career employed in the financial services and global restaurant industries with another third of his career consulting within a variety of industries that included a steel mill and a trade union. Frank is certified as Master Data Management / Reference Data CDMP, Six Sigma Green Belt, ISO 8000 Certified Data Manager, and Infrastructure Technology Library (ITIL) Foundations. He has authored two Dataversity Training Center learning plans entitled ‘Mastering Master Data Management’ and ‘Building a Career in Data Management’. He is also a board member of Chicago DAMA.
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