Data-Driven Innovation Through Collaborative Governance at CEMEX
  Donna Burbank   Donna Burbank
Managing Director
Global Data Strategy, Ltd.
  Gerardo Reyna   Gerardo Reyna
Data Architecture Manager


Tuesday, March 19, 2019
10:15 AM - 11:15 AM

Level:  Case Study

As a global leader in building materials, CEMEX has a rich history of innovation and growth.  In order to continue this tradition of innovation, CEMEX is in the midst of a digital transformation initiative to improve customer experience and increase business efficiencies. This presentation outlines how CEMEX drove its transformation initiative through a collaborative data governance effort.  Topics include:

  • Establishing a Data Innovation Collaborative to drive digital transformation
  • Improve Agile software development efficiency and quality through architecture & governance
  • Aligning global digital transformation and business process alignment through collaborative governance
  • Data monetization opportunities through cross-functional ideation
  • Modernizing data platform architecture for real-time, cloud-based data availability

Donna Burbank is a recognized industry expert in information management with over 25 years of experience helping organizations enrich their business opportunities through data and information. She is currently the Managing Director of Global Data Strategy, Ltd., where she assists organizations around the globe in driving value from their data. She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences. She has co-authored several books on Data Management and is a regular contributor to industry publications. She can be reached at, and you can follow her on Twitter at: @donnaburbank.

Gerardo Reyna Caamaño is the Data Architecture Manager at CEMEX, where he supports the next-generation data platform and frameworks for the organization’s Digital Transformation initiative. His responsibilities include Data Strategy, Analytics Architecture, Business Intelligence, SAP Solutions, Data Digital Driven solutions and emergent data technologies (Data Lake, Hadoop, No SQL and Advanced Analytics). He is an experienced Data architect with a demonstrated history of working in the Telco, Manufacturing, and the building materials industry. Gerardo has a Bachelor's Degree focused in Computer Science from ITESM and an MBA from the EGADE Business School and recently  postgraduated in  Digital Transformation for Berkeley University of California Executive Program.