A Journey Towards Building Trust and Alignment in Data and Metrics
  Vanessa Lam   Vanessa Lam
BI Manager


Tuesday, March 19, 2019
11:30 AM - 12:30 PM

Level:  Introductory

Optoro is a technology company that develops solutions to eliminate waste from the reverse supply chain. As such, we are frequently asked to measure our success through numeric metrics. This presentation will walk you through Optoro’s journey from vague, undefined terms to standardized metrics and definitions.

Using our Key Performance Indicators as a case study, this presentation will cover

  • The pitfalls of using a metric that has a meaning but not a definition
  • Tactics for getting stakeholder buy-in for changes and improving company trust in data
  • The importance of getting alignment on all assumptions, both from the technical and business perspectives  
  • The continuous movement towards both a single source of truth and democratized data

This on-going endeavor is yielding benefits to Optoro, especially by improving our communication and aligning our goals.

Ms. Lam is the Business Intelligence Manager at Optoro, a growth-stage technology company producing warehouse solutions for reverse logistics. She works on data requirements gathering, metrics standardization, and dashboard creation. Her background as a data analyst and consumer has given her the context necessary to optimize the data experience for the end user; as such, she instigated and is leading the Tableau Ambassadors Group, Optoro's internal BI Center of Excellence. Ms. Lam graduated with a Bachelor of Science in Economics from the Wharton School at the University of Pennsylvania.