As the company behind some of North America’s biggest live events and music festivals, inc luding Coachella Valley Music & Arts Festival and the New Orleans Jazz & Heritage Festival, AEG Presents is all about delivering unforgettable experiences. By moving their data platform to the cloud, they can now do t hat better than ever. All their previously siloed financial, sales and mark eting data is now available in one place, giving them a 360-degree view of their customers and their business.
\nIn my presentation, I’ll talk about how our team designed a data platform to provide highly personal ized event promotions, enabling user self-service and the ability to reap t he benefit of data science — all at big data scale with more effectiv e control over costs. I’ll share:
\n\n Where we started — with dirty, siloed data across multiple systems\n The client’s frustrations — what they wanted to do with the dat a and couldn’t\n Our solution — why a data platform in the cloud with a partner\n Our wins — what we helped AEG do with their data to grow their busine ss\n What’s next — more and different data, machine learning and bey ond\n\n DTSTART:20190321T083000 SUMMARY:AEG Presents: Driving a Superior Customer Experience with Data DTEND:20190321T092959 LOCATION: See Description END:VEVENT END:VCALENDAR