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DTSTAMP:20260518T072026Z
DESCRIPTION:Click for Latest Location Information: http://edw2019.dataversi
 ty.net/sessionPop.cfm?confid=126&proposalid=10218\n<p>Data professionals an
 d their businesses face a host of challenges that demand a new approach. Pe
 rhaps the driving force is poor data quality. Or a disconnect from the lang
 uage the business uses. Or lack of a big picture. Maybe all.</p>\n<p>Recogn
 ition is growing rapidly that traditional data design techniques are also i
 nadequate for the larger challenges of integrated digital business, includi
 ng highly-customized products, machine intelligence, and software ontologie
 s.</p>\n<p>The common factor? It&rsquo;s what the company knows &ndash; bus
 iness knowledge. That knowledge isn&rsquo;t limited to structured data &nda
 sh; it applies equally to so-called &lsquo;unstructured data&rsquo;. How di
 d they ever get disconnected?!</p>\n<p>Business knowledge is more complicat
 ed &ndash; <em>far richer</em> &ndash; than most realize. It requires a blu
 eprint, which must be engineered conceptually.</p>\n<p>In short, you need t
 o know how to create a concept model. How do you form, define, name, and st
 ructure business concepts including both nouns and verbs? Using examples fr
 om real-life projects, this session shows you how.</p>\n<p>Learning Objecti
 ves:</p>\n<p style="margin-left:48px;">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbs
 p;&nbsp;&nbsp; What a concept model is and what it can be used for</p>\n<p 
 style="margin-left:48px;">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp
 ; What goes into creating a concept model</p>\n<p style="margin-left:48px;"
 >&middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Why ambiguities arise a
 nd how they are resolved</p>\n<p style="margin-left:48px;">&middot;&nbsp;&n
 bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How to be business-effective about data 
 design</p>\n<p style="margin-left:48px;">&middot;&nbsp;&nbsp;&nbsp;&nbsp;&n
 bsp;&nbsp;&nbsp; How to be business-driven about ontologies</p>\n
DTSTART:20190320T104500
SUMMARY:Concept Engineering
DTEND:20190320T114459
LOCATION: See Description
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