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DTSTAMP:20260711T175611Z
DESCRIPTION:Click for Latest Location Information: http://edw2019.dataversi
 ty.net/sessionPop.cfm?confid=126&proposalid=10274\n<p>Most Organizations be
 gin their Master Data journey by implementing MDM systems that master data 
 for analytical use.&nbsp; While this is certainly a sound and acceptable wa
 y to&nbsp;use Master Data Systems, it is also&nbsp;possible to leverage MDM
  systems and processes in real time to update and correct data at the sourc
 e, hence creating an system geared towards improving data quality that posi
 tively impacts business operations.</p>\n<p>When your organization has goal
 s and outcomes that require high levels of data quality to enable front lin
 e Sales and Customer Service employees to &lsquo;know&rsquo; their customer
 , then Bi-Directional MDM is an excellent option to consider.&nbsp;</p>\n<p
 >This session&nbsp;will focus on seven very important concepts to consider 
 when implementing Operational, Bi-Directional MDM.&nbsp; Real world example
 s, use cases and learnings will be shared along with actual outcomes and re
 sults.</p>\n<p>Attendees will learn about:</p>\n\n	\n
 <p>How to evaluate Bi-Directional MDM as a Data Management solution</p>\n
 \n	\n
 <p>The importance of creating an empowered, business focused Data Team</p>\
 n	\n	\n
 <p>The importance of correcting data at the source through Bi-Directional M
 DM</p>\n	\n	\n	<p>Preparing for the Tool Evaluation process</p>\n	\n	\n
 <p>Leveraging the Data Team to conduct small pilots that discover and corre
 ct data quality issues in support of identifying high level project require
 ments</p>\n	\n	\n
 <p>The importance of understanding your system landscape and enterprise</p>
 \n	\n	\n	<p>The importance of being agile</p>\n	\n\n
DTSTART:20190319T101500
SUMMARY:Myth or Reality?? Bi-Directional, Real-Time MDM: The Seven Truths Y
 ou Should Know
DTEND:20190319T111459
LOCATION: See Description
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