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DTSTAMP:20260606T071017Z
DESCRIPTION:Click for Latest Location Information: http://edw2019.dataversi
 ty.net/sessionPop.cfm?confid=126&proposalid=10338\n<p dir="ltr" id="docs-in
 ternal-guid-c4283061-7fff-23a4-1743-64237190f1f3">As companies search for s
 trategic advantages in the marketplace, leveraging your data architecture t
 o gain a deep understanding of your customer&rsquo;s behavior and drivers i
 s critical. Executives in marketing, AI, and sales are working to more effe
 ctively allocate their resources and an insight into your customer&rsquo;s 
 motivations and decision making process will help facilitate this.</p>\nIn 
 this case study you will learn:\n\n	<li dir="ltr">\n
 <p dir="ltr">How to map your contact data flow</p>\n	\n	<li dir="ltr">\n
 <p dir="ltr">How to fully understand your customer lifecycle</p>\n	\n
 <li dir="ltr">\n
 <p dir="ltr">How to craft an optimized data architecture that will deliver 
 better analytical insights into your customer&rsquo;s motivations and behav
 ior</p>\n	\n	<li dir="ltr">\n
 <p dir="ltr">How to leverage your Data Governance program to set the rules 
 around your Data Architecture</p>\n
 \n\n&nbsp;An architecture that is built with the vision of providing your e
 xecutives a solid platform for decision making can give your company a stra
 tegic advantage in the marketplace. &nbsp;This starts with a data architect
 ure that can provide new customer insights.
DTSTART:20190320T120000
SUMMARY:Mapping Your Customer Lifecycle and Contact Data Flow - the Keys to
  an Optimal Data Architecture That Will Deliver New Insights and a Strategi
 c Advantage
DTEND:20190320T125959
LOCATION: See Description
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