BEGIN:VCALENDAR VERSION:2.0 PRODID:-//hacksw/handcal//NONSGML v1.0//EN METHOD:PUBLISH BEGIN:VEVENT DTSTAMP:20260606T083152Z DESCRIPTION:Click for Latest Location Information: http://edw2019.dataversi ty.net/sessionPop.cfm?confid=126&proposalid=10564\n

In 2019, Gartner pred icted 80%+ of analytics insights won’t deliver outcomes through 2022& mdash;despite ongoing and sizable investments in technology and data. Execu tives are worried about having an AI strategy. Data scientists worry about getting their models to be as accurate as possible. IOT teams stay busy jug gling telemetry, alerts, and APIs. Report developers do their best to visua lize the data, and engineers try to glue it all together and ship it. Howev er, if business value is dependent on specific users engaging successfully with a decision support application or data product, then teams must design these solutions around the people using them—not the data or technol ogy. Human-centered design provides a process to help teams discover, defin e, and fall in love with customer problems and needs so that solutions enco urage meaningful engagement and outcomes, and the business realizes value f rom its investment in analytics. In this mini-workshop, Brian will share so me common causes of low engagement with data products, introduce the design process, and teach attendees to apply one design technique in a small grou p setting. Additionally, Brian will:

\n\n Help attendees learn to identify various user experience problems with data products that go beyond visual interface issues\n Inform attendees about the human-centered design process so they start desi gning their tools around outcomes instead of outputs\n Provide a self-assessment guide attendees can use to diagnose the design of their data products and decision support applications\n\n DTSTART:20190321T094500 SUMMARY:Empathy: The Secret Ingredient to Designing Engaging Data Products and Analytics Tools DTEND:20190321T104459 LOCATION: See Description END:VEVENT END:VCALENDAR