BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
METHOD:PUBLISH
BEGIN:VEVENT
DTSTAMP:20260420T123431Z
DESCRIPTION:Click for Latest Location Information: http://edw2019.dataversi
 ty.net/sessionPop.cfm?confid=126&proposalid=10569\n<p>Virtual MDM (VMDM) is
  a new approach for rapidly enabling a single view of data when data sets a
 re diverse and rapidly changing.&nbsp;It is a much faster way to get access
  to a 360&deg; view of data than by using a traditional MDM approach.&nbsp;
 However, VMDM has its limitations.&nbsp;This session will compare these two
  approaches and discuss an alternative approach that rapidly delivers high-
 quality, integrated data but maintains that data in a physical, integrated 
 state, ensuring the best of both worlds.</p>\n<p>Session attendees will lea
 rn about:</p>\n\n	The pros and cons of VMDM vs. traditional MDM\n
 An alternative approach for managing a single view of data\n
 The positive impact on critical initiatives, including analytics, digital t
 ransformation, customer experience,&nbsp;and GDPR compliance\n
 How the underlying details (blocking and tackling) make all the difference 
 in results\n
 The critical role of exception review and the impact on each approach\n\n
DTSTART:20190320T094500
SUMMARY:The Best of Both Worlds: Virtual MDM (VMDM) and Traditional MDM
DTEND:20190320T101459
LOCATION: See Description
END:VEVENT
END:VCALENDAR